About Us
The Backstory
I’m Holly Ashley, LICSW—a psychotherapist, speaker, entrepreneur, and the visionary behind Saved Girl™. With years of experience walking alongside women on their healing journeys, I created this brand to speak to both the heart and the mind—to remind women of what God says about them, and help them truly believe it. Because knowing who you are is one thing. Living like it is another.
This brand was born out of what I was witnessing every day in my work as a therapist. Most of the women I see are believers—saved, spirit-filled, and still second-guessing their voice. Struggling with low self-worth, anxiety, comparison, and insecurity, even while holding onto their faith. I wanted to help them become the best version of themselves—but to do this, I had to become the kind of woman I wanted them to believe they could be.
So I started doing the work. Reflecting. Repenting. Owning my part. I took a hard look at my past decisions, assessed what I did wrong, where I had settled, why I settled, and decided I would no longer live beneath the life God had already promised me. That’s where Saved Girl was born—not from perfection, but from pursuit. Not from branding, but from becoming.
Wearing Saved Girl is a lifestyle, a declaration, and a reminder. It’s for the woman who knows she’s saved, but sometimes forgets or hasn’t been taught who she is. It’s for the woman who’s been silenced, overlooked, or underestimated—but still carries the strength of God within her. This is a movement. A mindset. A mission.
Welcome to Saved Girl. It’s a new day.
Holly Ashley, LICSW
The Saved Girl Therapist
Founder, Saved Girl
